It has over taken other traditional means of publicity. To find out how and why it is done this, let us first inspect what digital marketing actually is. It is the use of any electronic means such as the radio, TV, mobile phone or the internet, to promote your corporation’s products. For starters, digital marketing’s achievement may be due to the fact that today almost everybody uses the internet and it is more beneficial to promote online due to maximum exposure. Also, digital advertising is quite cost effective when compared to other forms of advertising such as print mass media. This via the internet does not incur numerous of the common costs incurred by other kinds of advertising. This is one attraction which leads numerous advertisers to choose it over traditional marketing methods.
Now, due to this enormous popularity of marketing, many agencies and consultancies have unlocked up to resolve issues of this faced by numerous companies. These activities and consultancies not only do this but also give advice and plan out effective numerical marketing techniques. Hence, digital marketing also helps the financial growth of a nation.
The newest trend in online marketing has been the fusion of social media with a product’s carbon copy. Many online marketing campaigns now boast of a Facebook or Twitter page; which shows how rapidly the use of public media and social networking sites is being employed.
While looking at the four main social networking sites, Facebook, MySpace, Twitter and LinkedIn, it seems the first time social media was used to make known was in 2004 and the site was MySpace. MySpace lead the positions for highest number of product or brand sheet of paper on its site, but in late 2007 Facebook’s growing and popularity overtook it in terms of links to ad campaigns. The Twitter boom followed well along, and Twitter ended up being the leader in embedded emails containing stations to advertisements and pages on Twitter’s site by 2009.