Communication media in marketing is the collection of numerous media corporations used to promote their products and facilities to customers. Traditional media kinds include print advertising in the media and magazines; TV and radio; and direct mail, while “digital” media comprises Internet-based tactics like email and public media marketing. Each of these media kinds has its own unique advantages; however, there is no one-size-fits-all method for marketers. Choose the media kinds that fit within your strategy and cheap, and measure and assess the effectiveness of every marketing campaign.
- Traditional print marketing is a kind of communication media that you can use in a variety of methods. Use billboards to reach a broad viewer with a simple, direct marketing communication. Advertise in magazines and job publications to find highly targeted viewers for your product in service. Advertise in newspapers to reach large viewer sat low cost in particular geographic locations. Although print media is still predominant, the rise of the Internet has caused in marketers having to truly “break through the clutter” to reach customers via print-based channels. This means setting you apart from the race by providing highly targeted, benefit-driven content that is useful to customers.
TV and Radio
- Television and radio are two other old-style types of communication media. Marketing via TV ads can be costly but allows you to reach huge viewers. Also, you can place your ads on places that your target viewers tend to watch the most. Marketing via radio is less costly than television, but radio lacks the graphic benefits of television. However, public relations over the radio permit you to select particular stations that cater to your client demographics.
- Direct mail is a form of print media in publicizing in which you send targeted marketing e-mails via postal mail to a select collection of people. One of the biggest benefits of directs mail is it is in a straight line measurable. A well-written direct mail piece should comprise a “call to action” at the end, in which you ask the reader to do something particular, like visit your website or place an order. This permits you to track the percentage of people who reply to your offer.